Fix Britain!

Take back power is a pro-democracy movement using nonviolent civil resistance to take back power from the super rich who corrupt and control our politics.

We collaborated with the team to create a visual identity to launch the campaign. There was a need for a symbol that is easily recognised and easily reproduced whether on banners, t-shirts, posters, or projected onto the Palace of Westminster.

We continued to meet these needs by creating a simple yet distinctive visual language based around three colours and three geometrical shapes that was able to be used in different combinations to communicate their core messages and demands: a permanent house of the people with powers to tax the rich and fix Britain!